TUG's PASS process helps us translate your business strategy into an information strategy, so you can architect digital places that deliver great UX.
Read moreWhen is the Right Time to Plan Your Website?
When is the right time to plan your website rebuild? The right time to plan your website rebuild is AFTER your company has a vision in place, but before you start to build it.
Read moreHow Does TUG Guide Web Development?
TUG helps you discover the true intent of a project, and keeps your vision coherent throughout your web development efforts.
Read moreCognitive Principles Driving Design
Daniel O’Neil reflects on the different kinds of cognitive approaches people use when confronted with certain kinds of information.
Read moreBig Data And Real User Stories
From Google Analytics to our merchant and fulfillment systems, insightful customer-centered marketing strategy is just a spreadsheet away! What is key about this explosion of data is that it requires an even greater commitment to story-driven strategic marketing. If data is not judiciously applied to the human narrative, marketing departments can be pushed into reactive, tactical activities against tiny bits of information. We think you should go big instead, and use the data for high-level marketing strategy and planning.
Read moreFind Your Information Sweet Spot
What makes a site "sweet"? Some would argue that this is a problem with complexity, and that "making the complex clear" is the way to solve it. But ultimately, both "complexity" and "clarity" are aspirational outcomes, not techniques. We can work towards the objective of making the complex clear, where complex means "the crazy world we live in" and clear means "understandable in context without extra ornamentation." So what techniques can we use to get there? Well, a key one is to characterize how users grapple with and understand information as a core element of the design. In other words, decide what you can expect cognitively of users when they use your interface.
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